About Me

Casting bold ideas, hooking lasting results

Growing up in China, attending high school in Connecticut, and now studying at BU has made me adaptable and knowledgeable in both cultures, allowing me to compare and offer insights from each.

I LOVE fishing, because no matter how prepared you are, success isn’t always guaranteed but you embrace the challenge, learn from every experience, and remain adaptable. 

Fishing is a lot like strategy—each culture is similar to a lake, with every one being different. To fully understand it, you need to do research, talk to people, and experiment, just like you would with a new fishing spot. 

Work Experience

AnyPromo - CA, USA

2024 May-August

Peddlers Gin Company- Shanghai, China

2023 May-June

Marketing Intern

Hylink Group- Shanghai, China

2024 June-August

Account Manager Intern

KE Holdings Inc - Bewoo Decoration Branch- Beijing, China     

2021 August-November

Marketing Intern

Sales Intern

  • Impact Designer.

  • Cultural Navigator.

  • Pattern Decoder.

  • Opportunity Engineer.

  • Optimization Specialist.

Project 1 - Bionic 5K Brief Background

  • Increase participation by competitive amputee athletes at the 2025 Cambridge Bionic 5K by 50%.

  • Amputee athletes across various sports disciplines, not just runners, who train routinely and have achieved significant accomplishments in their respective sports. These athletes are looking for a competitive race where they can challenge themselves physically and engage with other elite amputee athletes in a high-level, performance-driven environment.

  • Unable to find competitive races locally to challenge themselves, or feeling unacknowledged at other amputee events, where the focus may be more on participation than high-level competition.

  • We want the amputee athletes to think the Cambridge Bionic 5K is where they can push their limit and compete with other elite athletes.

  • Amputee racers seek authentic and competitive race opportunities.

  • A race is a race, where the best come together.

Project 1 - Bionic 5K Creative Brief

GET :

Competitive Amputee Athletes

WHO:

Struggle to find authentic, high-level racing events that push their limits and recognize their achievements

TO:

Believe the Cambridge Bionic 5K is the premier event to challenge themselves and compete among the best

BY:

Highlighting elite amputee athletes’ records, the competitive atmosphere, and the race’s commitment to excellence through partnerships and engaging content.

GET:

HealthCare Industries’ Decision Makers

WHO:

Are struggling with high turnover, low employee satisfaction, and burnout among their staff

TO:

Recognize the value of using personalized gift packs as a strategic tool to improve retention rates and employee satisfaction

BY:

Demonstrating how tailored recognition initiatives foster loyalty, boost morale, and create a more engaged and committed workforce.

Project 2 - AnyPromo Creative Brief

  • Improve employee retention rate and morale at Health Care Industries.

  • Healthcare workers including nurses, pharmacists, and support staff, who feel overworked, unrecognized, and disengaged due to high burnout and lack of formal recognition.

  • Employees feel undervalued and invisible despite their hard work. Burnout and low engagement have led to reduced productivity, increased errors, and a 30% turnover rate, impacting team dynamics and operational efficiency.

  • Inspire employees to feel genuinely recognized and valued after receiving thoughtfully curated and personalized gift packs and boxes tailored to celebrate their hard work and dedication.

  • Employees don’t just want to be rewarded—they want to feel seen and understood as individuals.

  • Personalized recognition is not just a reward—it’s a statement that every employee’s hard work and individuality matter.

Project 3 - Wuling X Disney Collaboration Creative Brief

  • Increase sales of the Wuling EV MINI by 10%, and increase relevance on Chinese Social Media ( Weibo, Wechat, Xiaohongshu)

  • Young urban women ( 24-40) who value independence, self-expression, and breaking traditional gender norms. They seek vehicles that reflect their modern, multifaceted lifestyles, balancing beauty, practicality, and empowerment.

  • Traditional automotive marketing often confines women to stereotypes, focusing on roles like caretakers or shoppers, which limits their representation and diminishes their potential.

  • Encourage women to see Wuling MiniEV as symbols of empowerment and individuality through innovative marketing campaigns that showcase non-traditional narratives and diverse lifestyles.

  • The automotive industry has long overlooked the multidimensional nature of women’s lives. Women are adventurers, creators, and pioneers, not just consumers bound by conventional roles.

  • Cars that empower women to embrace their individuality and redefine beauty on their own terms.

About the Client

About the Client

Wuling Motor Holdings., Ltd, (doing business as Wuling Motors; Chinese: 五菱汽车; pinyin: Wǔlíng Qìchē) is a Chinese manufacturer of automobiles, subsidiary of Guangxi Automotive Group.[2]

They produce engines, and special purpose vehicles, namely mini electric cars, people movers, trucks and buses, and auto parts.[3]

Wuling microvans have been manufactured since 1982.[4] In 1986, Wuling's predecessor company, Liuzhou Automotive Industry Corporation, reached an agreement with Mitsubishi Motors to assemble the L100 type Mitsubishi Minicab.[5] This small van was sold as the Liuzhou Wuling LZ110.

Translated Campaign Overview

My CV

AnyPromo
Marketing Intern — California, USA | May 2024 – Aug 2024

  • Developed creative briefs and marketing strategies to promote customized products for various industries, ensuring campaigns aligned with consumer insights.

  • Researched healthcare industry challenges, like high employee burnout, and created insight-driven promotional gift solutions to address retention and morale issues.

  • Used SEO tools to conduct quantitative research on high-performing keywords and identified cross-selling opportunities through analysis of client needs.

Peddlers Gin Company
Marketing Intern — Shanghai, China | Aug 2023 – Sep 2023

  • Leveraged insights from bar visits and consumer behavior in Shanghai to understand localized trends in the alcohol industry, integrating them into marketing strategies and product innovation.

  • Drafted creative briefs and executed media outreach strategies, composing and distributing press invites that secured journalist and influencer attendance.

  • Created a unique product narrative around Chinese ingredients in gin, blending cultural relevance with brand innovation to differentiate in a competitive market.

  • Coordinated event logistics with Australian mixologist Millie Tang, launching a high-profile residency at Chengdu Temple House Bar and leveraging social media campaigns to amplify brand engagement.

Hylink Group
Account Manager Intern — Shanghai, China | Jun 2023 – Jul 2023

  • Spearheaded the Wuling x Disney partnership campaign, creating insight-driven strategies to align with independent young female consumers.

  • Integrated onsite EV factory research and demographic analytics to craft targeted positioning and differentiation strategies for product launches.

  • Identified cultural trends around modern women’s aspirations for independence and growth, moving beyond superficial narratives to create campaigns that challenge stereotypes (e.g., Wuling x Disney collaboration).

KE Holdings Inc - Bewoo House Decoration Branch
Sales Intern — Beijing, China | Aug 2021 – Nov 2021

  • Identified pain points in the interior design industry, such as inefficient workflows and lack of customer autonomy, leading to the proposal of an AI-powered design solution.

  • Collaborated with design teams to optimize project workflows and create innovative solutions, leveraging insights to align with emerging customer needs.

About

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